All Projects
Kellogg's: A Data-Driven Retail Media Overhaul
My work leading the strategic overhaul for Kellogg's retail media, shifting their traditional, brand-focused teams to a data-driven approach that focused on incremental growth.
My Role:
Customer Success Manager, Advertising
Skills Showcased:
Strategic Consulting, Data Analytics, Client Management
Key Outcome:
A 93% increase in year-over-year ad-attributed sales on their primary platform.
Lytica: Transforming into a Thought Leader
A comprehensive go-to-market and thought leadership strategy developed to help a B2B tech company capture a leading voice in the electronic components industry.
My Role:
Consultant & AI Research Lead
Skills Showcased:
Competitive Intelligence, AI-Powered Content Strategy, B2B Go-to-Market Planning
Key Outcome:
Delivered a complete GTM plan, including a "Plan on a Page" framework, and presented the final recommendations directly to the company's CEO.
Personal Strategy: Using AI to Architect My MBA
A personal case study on using a panel of six AIs to architect a future-proof MBA curriculum, grounded in data from the World Economic Forum.
My Role:
Personal Strategist
Skills Showcased:
AI Prompt Engineering, Strategic Planning, Comparative Analysis
Key Outcome:
A detailed, 12-course curriculum built around a core "capability stack" called "The AI-Enabled Strategic Advisor," which became my definitive roadmap.
Leadership Philosophy
An exploration of my personal leadership vision, which seeks to cultivate a culture of innovation through integrity, psychological safety, and earned influence.
My Role:
Author & Strategist
Skills Showcased:
Strategic Synthesis, Self-Awareness, Vision & Values
Key Artifacts:
A personal leadership manifesto, a visual framework of influences, and a curated library of foundational business books.
Innovation and User Engagement: A Case Study of TikTok
Case study exploring TikTok's addictive UX patterns, AI-driven personalization, and mobile-first design innovations reshaping social engagement.
My Role:
Independent Researcher & Analyst
Skills Showcased:
Technical Analysis, UX & HCI Theory, Strategic Insight
Key Outcome:
A deep dive into the three pillars of TikTok's success: its addictive UX rooted in HCI theory, its massive infrastructure of CDNs and edge computing, and its innovative 'Monolith' recommendation algorithm.
What is Juul - the "Safe" Smoking Alternative - Smoking?
My undergraduate thesis analyzing Juul's marketing practices and public statements, deconstructing the narrative failures that led to a youth vaping epidemic.
My Role:
Independent Researcher & Author
Skills Showcased:
Rhetorical Criticism, Narrative Analysis, Critical Thinking
Key Topics Covered:
An analysis of Juul's inconsistent brand narrative using Walter Fisher's Narrative Paradigm, an examination of its youth-oriented advertising, and a critique of the company's marketing ethics.